The Vision: To Match Market Urges
We are living in an era which sees change as a constant. Our vision is to provide real-time metrics to organizations so they can adjust to the changing marketplace to maximize shareholder value.
foundations for the current developments date to research during the 1990s in the area of
communication theory of high-speed management. The 1997 book chapter, Lessons in
Marketing Strategies during Recession from High-Speed Management to Sun Tzu's Art of
War, he lays out the foundation. High-speed theory argues that the key to an
organizations success is making timely and appropriate adaptations to a complex and
ever-changing environment, which spins off new opportunities and new threats. Alert
companies monitor the environment for changes to be ready to grasp opportunities and make
adaptations. (In S.S. King and D.P. Cushman, eds. Lessons from the Recession: A Management and
With the explosion of media outlets (including traditional media such as newspapers and magazines) and new media (including internet distributed media such as on-line newspapers, newsletters and blogs), environmental scanning must also include message discipline maintaining an effective and coherent message across all media. To evaluate the coherence of an organizations messages in the media in a timely manner presents a major research challenge.
developed a solution a real time, statistically reliable system to measure
coherence of communication activities across traditional and online media. His research
paper, News Release Flow-Through: News Release/News Article LSA Metric was
awarded Top Faculty Research Paper by the Public Relations Division at the AEJMC 2004
paper using the metric, Assessment Outcome Coherence Using LSA scoring
appeared in Academic Exchange Quarterly, fall
Paynes Measurement Standard: The International Newsletter of Public Relations
continuously monitors and highlights positive developments in public relations evaluative
measurement and metrics. Our strategic public relations new metric and approach was
praised in the
to extend the concept to financial communications, Timing Retail Investor
Communications with Wave Theory, was presented at the Eighth International Public
Relations Research Conference,
The current system, combining previously researched elements in to the Investor Public Relations Navigator SystemTM, is usable by publicly-traded companies in the global marketplace.
The following are five aspects to help corporations to grasp the opportunity.
Ernest Martin, Ph.D.