Facebook, Twitter and
Social Networking Tools for Libraries:
A SMRLA Workshop
October 25, 2011
The address of this page is
http://www.people.vcu.edu/~dream/smrlasocnet.html
or use the shorter..http://tinyurl.com/smrla2

Facebook

Facebook Statistics  (More than 800 million active users)
https://www.facebook.com/press/info.php?statistics

Facebook: Introducing Timeline  (September, 2011)
https://www.facebook.com/about/timeline
Timeline is in beta now, and will be opt-in to start. In the long run, it will become the new default profile page.

Facebook Changes Again- Everything You Need to Know
(Sept, 2011 - Six major upcoming changes described)
http://mashable.com/2011/09/22/facebook-changes-roundup/#27113Map

Here's How Facebook's New Sharing And Privacy Features Work (August, 2011)
http://www.businessinsider.com/heres-how-facebooks-new-sharing-and-privacy-features-work-2011-8#
privacy-controls-will-appear-next-to-every-single-post-you-makeyou-wont-have-to-go-to-the-settings-menu-1

Facebook home page
http://www.facebook.com/
   Facebook Help Center
     http://www.facebook.com/help/?ref=pf
  --setting up a profile page
  --finding friends
  --privacy settings
  --intellectual property

   10 New Privacy Settings Every Facebook User Should Know  (VIDEO-about 4 mins)
    http://www.allfacebook.com/facebook-privacy-video-2009-12
   6 Easy Steps To Increase Your Privacy On Facebook
   http://www.allfacebook.com/6-easy-steps-to-increase-your-privacy-on-facebook-2011-04
   Facebook 101
   http://www.web2learning.net/facebook-101
  Facebook Manners and You (Youtube) (about 4 mins)
   http://www.youtube.com/watch?v=iROYzrm5SBM

Facebook Business or Institutional pages
 http://www.facebook.com/pages/create.php?
How To Create A Business Account On Facebook Without A Personal One
http://www.allfacebook.com/2009/06/facebook-business-account/
4 ways to Monitor Your Facebook Page Traffic
http://www.allfacebook.com/facebook-page-traffic-2010-03
How To Get Thousands Of Facebook Fans With A Single Video
http://www.allfacebook.com/how-to-get-thousands-of-facebook-fans-
with-a-single-video-2009-11
How does Facebook decide who and what to put in your feed?
http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-
facebook-news-feed-how-it-works-the-10-biggest-secrets/



Examples of Public Library Facebook pages to critique
http://www.people.vcu.edu/~dream/socnetexamples.html


Facebook Ads
    How Advertising Works on Facebook (about 3 mins)
    http://www.youtube.com/watch?v=4A227Cr_Iwc&feature=related
    Facebook Ads "like" page (for tips, etc)
    https://www.facebook.com/FacebookAds?sk=info
    Facebook Ads Webinar Center
    https://www.facebook.com/adsmarketing/index.php?sk=webinarcenter
    Free on-demand tutorials about Facebook Ads and Facebook business solutions. Each tutorial lasts between 15-20 minutes.
    Facebook for Business (tutorials)
    https://www.facebook.com/business
Facebook Applications Directory
http://www.facebook.com/apps/directory.php
     25 Facebook Apps That Are Perfect for Online Education
      http://www.collegedegree.com/library/college-life/15-facebook-apps-perfect
       -for-online-education

Facebook Groups
http://www.facebook.com/groups/

Facebook Events
http://www.facebook.com/help/?page=828
   --Create an Event
      http://www.facebook.com/help/?page=829

REPORT: Facebook Profiles Are Now Part Of 80% Colleges’ Admissions Decisions
http://www.allfacebook.com/report-facebook-profiles-are-now-
part-of-80-colleges-admissions-decisions-2011-02
Thoughts on Facebook (Cornell University)
http://www.cit.cornell.edu/policy/memos/facebook.html
Facebook for Parents (Stanford University)
http://facebookforparents.org/
Facebook in Wikipedia ( good history & overview)
http://en.wikipedia.org/wiki/Facebook
All Facebook: The Unofficial Facebook Blog (the best source for keeping current)
http://www.allfacebook.com/


Twitter
Twitter
http://twitter.com/
Twitter Search (topics)
http://search.twitter.com/
     Twitter Advanced Search (people, organizations, or topics)
      http://search.twitter.com/advanced
Twitter in Plain English  (2:20 video)
http://www.commoncraft.com/twitter
Twitter Tips for Newcomers
http://www.thesocialpath.com/2009/03/
ok-im-on-twitter-now-what-tips-for-newcomers.html
Twitter for Businesses
http://business.twitter.com/
33 reasons to use Twitter
http://www.searchenginepeople.com/blog/
33-reasons-to-use-twitter-a-guide-to-finding-value-in-the-service.html
How to Get More Twitter Followers--The Right Way
http://www.pcmag.com/article2/0,2817,2389302,00.asp#fbid=moFtXIPWHvM
How To Plan Different Facebook And Twitter Strategies
http://www.allfacebook.com/how-to-plan-different-facebook-and-twitter-strategies-2011-07
100 ways to Use Twitter in Your Library
http://acceleratedbachelordegree.org/100-ways-to-use-twitter-in-your-library/
Social Media Gives Wall Street Protests a Global Reach  (October, 2011)
http://mediadecoder.blogs.nytimes.com/2011/10/15/social-media-gives-wall-street-protests-
a-global-reach/?scp=2&sq=twitter%20protests&st=cse
Buffer  (for spreading out your tweets over the day)
http://bufferapp.com/



Examples of Public Library Twitter pages to critique
http://www.people.vcu.edu/~dream/twitterexamples.html


Libraries on Twitter
http://lindybrown.com/blog/2009/01/libraries-on-twitter-updated-list/
Library Vendors Using Twitter
https://spreadsheets.google.com/ccc?key=po9znoWj5wDh8LdPROb28Eg#gid=0



Policy Issues: Such As......
Should Libraries Ban/Block User Access to Facebook/ MySpace?
and
Employee Uses of Social Network Tools

No MySpace, Facebook at Mishawaka Library (March, 2008)
http://tametheweb.com/2008/03/18/no-myspace-facebook-at-mishawaka-library/
Google search on blocking MySpace or Facebook access in libraries
http://tinyurl.com/n7jyp7
Please tell me why MySpace is bad for libraries
http://librarianinblack.typepad.com/librarianinblack/2006/02/
please_tell_me_.html
Librarian in Black --MySpace Discussion
http://librarianinblack.typepad.com/librarianinblack/2006/04/myspace_discuss.html
What can and Should Libraries Do about MySpace?
http://blog.librarylaw.com/librarylaw/2006/04/what_can_and_sh.html
Student Suspended for Fake MySpace Profile (of his school principal)
http://www.pbs.org/teachers/learning.now/2008/10/
judge_school_was_right_to_susp.html
Libraries in Social Networking Software
http://meredith.wolfwater.com/wordpress/index.php/2006/05/10/
libraries-in-social-networking-software/
Library Social Software Policies
http://www.web2learning.net/archives/1250
Social Media in the Workplace (video-about 4 minutes)
http://www.chrisbrogan.com/social-media-in-the-workplace/
10 Must-Haves for your Social Networking Policy
http://mashable.com/2009/06/02/social-media-policy-musts/
    IBM's Corporate Social Computing Guidelines
    http://www.ibm.com/blogs/zz/en/guidelines.html
A Twitterable Twitter policy (140 characters or less!)
http://www.gruntledemployees.com/gruntled_employees/2009/03/
a-tweetable-twitter-policy.html


Other Social Networking Tools
Google+
https://plus.google.com/
Google+: Here's Our Top To Bottom Tour Of Google's Answer To Facebook
http://www.businessinsider.com/google-plus-tour-2011-6#heres-what-the-personal-profile-looks-like-its-almost-exactly-like-facebooks-layout-6
LibraryThing
http://www.librarything.com/
  LibraryThing tour
  http://www.librarything.com/tour/
  LibraryThing Local  (bookstores, libraries, etc near you!)
  http://www.librarything.com/local
     Charlotte Hall, MD LibraryThing Local
       http://www.librarything.com/local/place/charlotte%20hall%2C%20MD
  Librarians Who LibraryThing (group)
  http://www.librarything.com/groups/librarianswholibrar
  The Unsuggester
  http://www.librarything.com/unsuggester
  Duke University LBGT Center LibraryThing collection
  http://www.librarything.com/profile/DukeLGBTCenter
  Libraries Using LibraryThing (a directory)
  http://www.librarything.com/wiki/index.php/
   LTFL:Libraries_using_LibraryThing_for_Libraries

LinkedIn
http://www.linkedin.com/
   LinkedIn in Plain English (Lee Lefever video- about 2 mins)
   http://www.youtube.com/watch?v=IzT3JVUGUzM
   LinkedIn FAQ
   http://www.linkedin.com/static?key=customer_service&trk=gfoot_help
   Ten Ways To Use LinkedIn
   http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
 
Social Networks Popular Outside the USA
list of non-English social network sites
http://www.zephoria.org/thoughts/archives/2007/06/02/list_of_nonengl.html
9158.com (China)
http://www.9158.com/
Online Community/Social Media SUPER List (sorted by topic/audience)
http://www.sharakarasic.com/online-community-list.html



A Free Resource for Small Public Libraries

EngagedPatrons.org: connecting libraries and users  (serving 502 libraries)
http://engagedpatrons.org/
"We provide website services connecting public libraries and their patrons.
We handle the programming; you reap the benefits of being able to offer
your users a more engaging and interactive web presence."
      Eligible for Free Use of These Services?
       http://engagedpatrons.org/FeeWaiver.cfm
       EngagedPatrons.org services are free to U.S. public libraries receiving less
       than $1 million per year in total income (as reported to the Institute of Museum and Library Services)
      Library Savings Calculator (How much would you have to pay for the services your library provides for free?)
       http://engagedpatrons.org/samples/LibraryUseValueCalculator.cfm



Additional Readings

BIGWIG Social Software Showcase (American Library Assn)
http://showcase.litablog.org/index.php/Main_Page
The Social Networking Weblog
http://www.socialnetworking-weblog.com/
Connect Safely
http://www.connectsafely.org/
YALSA's Teen Tech Week  (March 6-12, 2011)
http://www.ala.org/ala/mgrps/divs/yalsa/teentechweek/ttw11/home11.cfm

Danah Boyd ("The high priestess of social networking")
Viewing American class divisions through Facebook and MySpace
http://www.danah.org/papers/essays/ClassDivisions.html
     Responding to Responses to: "Viewing American class divisions
    through Facebook and MySpace"
      http://www.danah.org/papers/essays/ResponseToClassDivisions.html
Taken Out of Context: American Teen Sociality in Networked Publics
(this is Danah's Ph. D Dissertation at Stanford)
http://www.danah.org/papers/TakenOutOfContext.pdf
apophenia :: making connections where none previously existed
http://www.zephoria.org/thoughts/
zephoria ipseity
http://www.zephoria.org/
Danah Boyd (wikipedia entry)
http://en.wikipedia.org/wiki/Danah_Boyd
Danah on O'Reilly (YouTube)
http://www.youtube.com/watch?v=zZ7jnCO67m0

Social Media Addiction: Are You At Risk?
http://www.youtube.com/user/yourtango#p/u/3/HQ8AUBn-4DY



Prepared by Dan Ream for the Southern Maryland Regional Library Association
October, 2011.