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ARTE 250: computer technology in art education
FALL 2002
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On Line Portfolios
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| Rob |
Natalie
W |
Marc |
| Natalie
P |
Catherine |
Lauren |
| Kim |
Ashley |
Reshada |
| Digital
Videos: Concept Commercials |
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Concepts, themes,
and big-ideas can be used as the focus of curriculum and instruction in
art. For this assignment, students are asked to sell a concept,
theme, or big idea to the viewers. Using iMovie, students create one 2-minute
movie or two one-minute movies that explore a concept.
Requires
Quicktime
Created with iMovie 
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(6.9 MB)
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"By acting young and
surrounding oneself with
youthful play, I propose that an individual can be
young again. The alternatives like diets, anti-aging
creams, and hair replacement may make you appear
younger on the exterior, but on the interior they are
not as fulfilling. I suggest that people bubble
often, jump on the bed a lot, hula-hoop, and/or start
a band with your best friend, because these activities
will benefit you both mentally and physically."
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Catherine
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(6.7 MB)
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"In April 2002, while
attending Virginia Commonwealth University, I created the installation
- Walking A Thin Line. Half a year later, I decided to
take the work of art a step further and turned the installation into
an iMovie. My goal for both the installation and movie was to create
a work of art that will educate others.
The idea for my installation
came to me while I was walking to my car from class. It was dark outside
and I began thinking how stupid it was for me to be walking alone
in the city. I picked up the pace, looked down, and noticed the lines
of the sidewalk. All of a sudden, I thought to myself, Im
walking a thin line, I could be mugged or raped any minute now.
I knew better than to walk alone and I also thought of the grim consequences
for my bad decision, but that didnt stop me. The next day, I
went to the VCU Health Center and met with various doctors. The Health
Center graciously supplied me with reported facts and statistics needed
for my installation."
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Kim
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(8.5 MB)
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"As I started the process
of gathering clips on campus, I encountered a few problems and boundaries
I couldnt cross. For example, I didnt have access to my
own video camera and so I was limited to borrowing one from the office
and making the best of it. When I began to relax a little and work with
what I had, my theme started to change...I started to see things differently
and stopped viewing school as a stress inducer. I realized that viewing
my education in this way only prolonged my stress. So as I was gathering
more footage, I started to see all the positive sides of an education,
this campus, and VCU as a whole. My theme changed from escapism to education
and all that education offers."
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Lauren
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(5.5 MB)
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"I thought about what
is the one thing that is interesting and readily available to me. Poverty
was mentioned in our discussion. I thought more into that subject and
realized that Richmond has a lot of poverty, especially homeless people.
It hit me then that it is really sad that all these people are roaming
around with nowhere to go. I wanted to bring these feelings of sorrow
and pity to the eye of the public."
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Marc
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(7.6 MB)
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"There is a big market
for [these] quick fixes so advertisers and marketers aim their advertisements
at the general public who dont have enough time or motivation
to achieve the desired ideals. The typical commercial shows the average
person in their current state, which is usually a pathetic state and
after using the product, they become whatever the product claims...In
parodying this commercial layout, I decided to sell intelligence, strength
and charisma with one product. These traits can be categorized under
power to a certain degree. I wanted to make the quick fix product as
ridiculous as possible as a way to satire quick fix products in general."
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Natalie P
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(5.5 MB)
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"Women are constantly
portrayed in advertising, Hollywood, and T.V as sexual objects. As children,
women are taught that being beautiful is one of the most important things
to be. Women are also taught through the media and everyday society
that there are certain unattainable aspects that they must have to be
"beautiful," and if you dont have them then all you
have to do is buy product after product. If you do not fit what is socially
accepted as "beautiful," then you are flawed and therefore
not good enough."
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Natalie W
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(1.8 MB)
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"I wanted to show that
if you work hard at something, the end result will be what you want.
I used money to show power because some might argue that money is power.
I just wanted to use something that everyone can relate to. I also showed
studying as working hard because my classmates can relate to that. "
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(704 KB)
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"William Kendrig...
a South African artist who does charcoal animation inspired me. I used
the image of September 11th to show the reverse effect of peace that
I think is hate. I think that using this image might stir up some emotions
and hopefully at the end everyone will see that I am trying to portray
peace, not hate."
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(9.7 MB)
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"The intention of the
commercial is to use the extremes of the life cycle to show the beginning
and the finale, the very young to the elderly. Also, to show that the
two can have common connections, and that the little ones can learn
from those who have experienced life. The repeated image of the young
boy spinning around refers to the spinning of the life cycle, it goes
around and around and around... The in between time of the life cycle
was left out because that part is up to each individual. I believe every
person has choices to make on how they live their life."
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Reshada
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(7.3 MB)
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" I wanted people to
recognize that there is value and strength in the spoken word. It creates
and destroys. It is invisible, intangible and by far the most powerful
thing in existence. A man is nothing if you cannot trust him to speak
truthfully."
Viewer discretion
is advised. (language)
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