bscarpenter courses

ARTE 250: computer technology in art education

FALL 2002

On Line Portfolios
Rob Natalie W Marc
Natalie P Catherine Lauren
Kim Ashley Reshada
Digital Videos: Concept Commercials
Concepts, themes, and big-ideas can be used as the focus of curriculum and instruction in art. For this assignment, students are asked to “sell” a concept, theme, or big idea to the viewers. Using iMovie, students create one 2-minute movie or two one-minute movies that explore a concept.

Requires Quicktime Created with iMovie

 

Ashley

(6.9 MB)

"By acting young and surrounding oneself with
youthful play, I propose that an individual can be
young again. The alternatives like diets, anti-aging
creams, and hair replacement may make you appear
younger on the exterior, but on the interior they are
not as fulfilling. I suggest that people bubble
often, jump on the bed a lot, hula-hoop, and/or start
a band with your best friend, because these activities
will benefit you both mentally and physically."

 


Catherine

(6.7 MB)

"In April 2002, while attending Virginia Commonwealth University, I created the installation - “Walking A Thin Line”. Half a year later, I decided to take the work of art a step further and turned the installation into an iMovie. My goal for both the installation and movie was to create a work of art that will educate others.

The idea for my installation came to me while I was walking to my car from class. It was dark outside and I began thinking how stupid it was for me to be walking alone in the city. I picked up the pace, looked down, and noticed the lines of the sidewalk. All of a sudden, I thought to myself, “I’m walking a thin line, I could be mugged or raped any minute now.” I knew better than to walk alone and I also thought of the grim consequences for my bad decision, but that didn’t stop me. The next day, I went to the VCU Health Center and met with various doctors. The Health Center graciously supplied me with reported facts and statistics needed for my installation."


Kim

(8.5 MB)

"As I started the process of gathering clips on campus, I encountered a few problems and boundaries I couldn’t cross. For example, I didn’t have access to my own video camera and so I was limited to borrowing one from the office and making the best of it. When I began to relax a little and work with what I had, my theme started to change...I started to see things differently and stopped viewing school as a stress inducer. I realized that viewing my education in this way only prolonged my stress. So as I was gathering more footage, I started to see all the positive sides of an education, this campus, and VCU as a whole. My theme changed from escapism to education and all that education offers."


Lauren

(5.5 MB)

"I thought about what is the one thing that is interesting and readily available to me. Poverty was mentioned in our discussion. I thought more into that subject and realized that Richmond has a lot of poverty, especially homeless people. It hit me then that it is really sad that all these people are roaming around with nowhere to go. I wanted to bring these feelings of sorrow and pity to the eye of the public."

 


Marc

(7.6 MB)

"There is a big market for [these] quick fixes so advertisers and marketers aim their advertisements at the general public who don’t have enough time or motivation to achieve the desired ideals. The typical commercial shows the average person in their current state, which is usually a pathetic state and after using the product, they become whatever the product claims...In parodying this commercial layout, I decided to sell intelligence, strength and charisma with one product. These traits can be categorized under power to a certain degree. I wanted to make the quick fix product as ridiculous as possible as a way to satire quick fix products in general."


Natalie P

(5.5 MB)

"Women are constantly portrayed in advertising, Hollywood, and T.V as sexual objects. As children, women are taught that being beautiful is one of the most important things to be. Women are also taught through the media and everyday society that there are certain unattainable aspects that they must have to be "beautiful," and if you don‚t have them then all you have to do is buy product after product. If you do not fit what is socially accepted as "beautiful," then you are flawed and therefore not good enough."


Natalie W

(1.8 MB)

"I wanted to show that if you work hard at something, the end result will be what you want. I used money to show power because some might argue that money is power. I just wanted to use something that everyone can relate to. I also showed studying as working hard because my classmates can relate to that. "

 

(704 KB)

 

"William Kendrig... a South African artist who does charcoal animation inspired me. I used the image of September 11th to show the reverse effect of peace that I think is hate. I think that using this image might stir up some emotions and hopefully at the end everyone will see that I am trying to portray peace, not hate."

 

 


 

Rob

(9.7 MB)

"The intention of the commercial is to use the extremes of the life cycle to show the beginning and the finale, the very young to the elderly. Also, to show that the two can have common connections, and that the little ones can learn from those who have experienced life. The repeated image of the young boy spinning around refers to the spinning of the life cycle, it goes around and around and around... The in between time of the life cycle was left out because that part is up to each individual. I believe every person has choices to make on how they live their life."


Reshada

(7.3 MB)

 

" I wanted people to recognize that there is value and strength in the spoken word. It creates and destroys. It is invisible, intangible and by far the most powerful thing in existence. A man is nothing if you cannot trust him to speak truthfully."

Viewer discretion is advised. (language)