MANAGEMENT OF INFORMATION TECHNOLOGY
IS 823 (22-485-823-901) and OM 877 (22-426-877-901)
Winter Quarter 1996, Wednesdays 6PM-9PM
MBA Program, College of Business Administration, University of Cincinnati

Course Syllabus and Course Policies

Allen S. Lee, Ph.D.
Associate Professor of Information Systems


CONTENTS


COURSE OBJECTIVES

The objectives of this MBA course on information technology (IT) are:

  1. to develop a managerially oriented (not a technologically oriented) framework
  2. to apply and refine the framework through weekly discussions of case studies.

This elective course is conducted as a graduate-level seminar. Interest, motivation, and participation are assumed and required. A prerequisite for the course is IS 812. A strong technical background as a systems professional is not an adequate substitute for IS 812. The focus of the course is on how to manage the different aspects of information technology (IT). The topics are:

The course takes a heavily case-oriented managerial perspective, which will be useful to both the general manager (who needs to be an intelligent consumer of IT services) and the manager specializing in IT operations (who needs to be an efficient and effective provider of IT services). The course will not take the perspective of a computer programmer, systems analyst, or computer scientist. This is not a course in technology. This is a course in the management of technology.

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CLASS FORMAT

Every Wednesday, beginning at 6 P.M., the class will meet for two sessions. Each session will last about 1 hour and 15 minutes. There will be a break between the two sessions. Class will end between 8:40 P.M. and 9 P.M. The first session will be a class discussion on the case study (usually from the end of the assigned chapter); the focus will on the specifics of the case. The second session will be a class discussion on the reading material in the assigned chapter; the focus will be on drawing general lessons from the case - lessons that have implications and ramifications for all companies, not just the one in the case. You are expected to be fully prepared to contribute to the discussions. A list of study questions will be supplied weekly.

At 10:00 A.M. every Wednesday, the day of class, a typed and grammatical paper will be due. Of course, you may submit the paper earlier. Please turn in a copy of your paper in any one of the following ways: deposited in my mailbox in 302 Lindner; slipped under the door to my office in 331 Lindner; FAXed to 556-4891 (with a cover sheet addressed to Allen S. Lee); or e-mailed to Allen.Lee@uc.edu. The paper will be a one-page answer (maximum, two pages) to one of the assigned study/discussion questions. I will assign different questions to different students to answer in their one-page papers; this will help ensure that the class, as a whole, will be prepared to pursue an in-depth discussion on all aspects of the case and the assigned chapter in the textbook. The questions will usually cover not only specifics of the case itself, but also general principles from previous classes. The purpose of the weekly papers is NOT for you to produce a masterpiece, but your paper must be thoughtful and written with care. The purpose is simply to encourage you to process the material seriously in preparation for a productive class discussion. The grade for a paper will depend, in part, on its display of evidence that this processing has taken place.

I will grade the papers, provide feedback on them, and return them to you on the same day that the papers are due, at the beginning of class. Hence, with my having read your papers and with your having read my feedback, the stage will be set for a good class discussion, whether the discussion revolves around the assigned questions or on new issues.

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CLASS PARTICIPATION

One third of your grade for the course will depend on your class participation. I will provide a manila file folder to you, in which you should keep a brief log of the meaningful contributions that you make to the weekly class discussions. There is no need to record, verbatim, the comments you voice in class. Instead, your log just needs to contain sufficient reminders, highlights, and any other forms of evidence in order to justify the participation grade that you will believe you deserve.

Starting in the third or fourth week of the course, I might ask you to suggest, every week, what overall class participation grade you believe you will have earned, so far, for the course. There will be some guidelines in your file folder. I will collect the file folders at the end of every class and redistribute them at the beginning of every class. I will also return your weekly papers to you in the file folders.

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GRADES

There will be no exams, but there will be a final paper. The topic of the final paper, to be announced in the second to last week of classes, will build on the study questions assigned during the quarter. My purpose is to encourage you to keep up with the readings; to contribute to and to listen to others during class discussions; and to accumulate (and write down) the lessons and general principles that you learn.

The "baseline grade" from which I will determine your grade for the course will depend on the one-page papers (one third of the course grade), overall class participation (one third), and the final paper (one third). Attendance is required. Because two evening sessions represent a significant portion of the course (20 percent), being absent for two or more evening classes will result in a lower grade.

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OFFICE HOURS

Knock on my door. If I am busy, we will schedule an appointment for a different time. Evening appointments are available. To make sure that I can see you, call to arrange a time. No appointments are available on Wednesdays

Virtual office hours are available by electronic mail. Visit me at Allen.Lee@uc.edu. Using e-mail, I communicate regularly with students who send mail not only from UC vax and UC unix, but also from CompuServe, America Online, and the companies where they work. Because e-mail communication is asynchronous, it can sometimes be more convenient than telephone calls or in-person meetings. E-mail is a good supplement to face-to-face meetings.

Office: 331 Lindner Hall. Mailing address: University of Cincinnati, Mail Location 211, Cincinnati, OH, 45221-0211. Telephone and voice mail: 556-7195. FAX for the College of Business: 556-4891. Web site: http://www.cba.uc.edu/faculty/Leean/index. Internet e-mail address: Allen.Lee@uc.edu.

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REQUIRED MATERIALS

The following textbook, which includes the cases, is required. It should be available for purchase at the UC Book Store and DuBois. Be sure to purchase the Third Edition, not the Fourth Edition.

Cash, J. I., McFarlan, F. W., McKenney, J. L., and Applegate, L. M., Corporate Information Systems Management: Text and Cases, Third Edition, Homewood, IL: Irwin, 1992. ISBN: 0-256-08705-9.

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             First Session          Second Session                                





Week 1       Introduction:          Discussion, following in-class reading of     

Jan. 3       What is the            case study, "Agrico, Inc.-A Software          

             management of          Dilemma," pages 538-546.                      

             information                                                          

             technology?            Theme: What managerial problems and           

                                    managerial opportunities does information     

                                    technology present?                           





Week 2      Case study:            Chapter 2: "Manageable Trends," pages 32-56.  

Jan. 10      "Burlington                                                          

             Northern: the          Theme: What are six manageable trends in IT?  

             ARES Decision          What practical lessons about them can be      

             (A)," pages            drawn from the Burlington Northern case?      

             57-81.                                                               





Week 3       Case study:            Chapter 4: "Interorganizational Systems,"     

Jan. 17      "Baxter                pages 151-161.                                

             Healthcare                                                           

             Corporation: ASAP      Theme: What are interorganizational systems?  

             Express," pages        What practical lessons about them can be      

             162-172.               drawn from the Baxter Healthcare case?        





Week 4       Case study:            Chapter 5: "Organization and Control," pages  

Jan. 24      "Mrs. Fields'          173-185.  (Note that instead of the           

             Cookies," pages        Fairfield Inn case study at the end of        

             117-131.               chapter 5, the case study will be the one     

                                    from the end of chapter 3.)                   



Theme: What are some issues about the         

                                    relationship between organizational control   

                                    systems and IT?  What practical lessons       

                                    about organization control systems and IT     

                                    can be drawn from the Mrs. Fields' Cookies    

                                    Inn case?                                     





Week 5       Case study:            Chapter 7: "IT Architectural Alternatives,"   

Jan. 31      "Profiling at          pages 259-284.                                

             National Mutual                                                      

             (A) and (B),"          Theme: What is IT architecture?  What         

             pages 285-307.         practical lessons about IT architecture can   

                                    be drawn from the National Mutual case?       





Week 6       Case study:            Chapter 8: "IT Organizational Issues," pages   

Feb. 7       "Air Products and      331-350.                                       

             Chemicals, Inc.:                                                      

             MIS                    Theme: What are IT organizational issues?      

             Reorganization         What practical lessons about them can be       

             (A)," pages            drawn from the Air Products and Chemicals      

             351-363.               case?                                          





Week 7       Case study:            Chapter 9: "IT Management Control," pages      

Feb. 14      "Aerospace             364-385.                                       

             Technology                                                            

             Manufacturing,         Theme: What is IT management control?  What    

             Inc.: Industry,        practical lessons about IT management control  

             Company, and I/S       can be drawn from the Aerospace Technology     

             Transitions,"          Manufacturing case?                            

             pages 397-417.                                                        





Week 8       Case study:            Chapter 11: "Operations Management," pages     

Feb. 21      "Sears, Roebuck        469-498.                                       

             and Co.:                                                              

             Outsourcing            Theme: What are some issues about IT           

             within the             operations management?   What practical        

             Company (A),"          lessons about IT operations management can be  

             pages 499-514.         drawn from the Sears, Roebuck case?            





Week 9       Case study:            Chapter 11 (continued): "Operations            

Feb. 28      "Eastman Kodak         Management," pages 469-498.                    

             Co.: Managing                                                         

             Information            Theme: What are some lessons about IT          

             Systems through        operations management that emerge when we      

             Strategic              compare and contrast the Sears, Roebuck case   

             Alliances," pages      and the Eastman Kodak case?                    

             515-537.                                                              



Week 10      Tentative:             Tentative:                                     

Mar. 6                                                                             

             Case study:            Chapter 13: "IT Planning: A Contingent         

             "Child World,          Focus," pages 619-641.                         

             Inc.: Information                                                     

             Technology             Theme: What is IT planning?  What lessons      

             Planning," pages       about IT planning can be drawn from the Child  

             642-658.               World case?"                                   





Finals Week  Final paper is                                                        

Mar. 13      due at 6 P.M.                                                         






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