Write a paper where you answer all the questions below. You may work in a team of two or three people and submit a joint paper.

The year is 1987. Mrs. Fields, Inc., is doing well.

However, you know that there would be major problems down the road for MFI if it does not better establish its business strategy -- that is, exactly what it is that it wants to do.

1. Recommend a plausible product/service differentiation strategy for MFI.

2. Recommend a plausible cost leadership strategy for MFI.

3. Recommend some specific ways in which I.S. can increase efficiency and effectiveness of internal operations at MFI, where MFI pursues your recommended product/service differentiation strategy.

4. Recommend some specific ways in which I.S. can increase efficiency and effectiveness of internal operations at MFI, where MFI pursues your recommended cost leadership strategy.

5. State the requirements that the I.S. is striving to satisfy in question 3.

6. State the requirements that the I.S. is striving to satisfy in question 4.