Quasi-Religious Corporations
 

Integrative Movements are those which employ innovative means to combine elements of contractual organization and lifestyles so as to create novel social forms

Integrative Movements which are quasi-religious corporations include movements such as

 Amway
 Mary Kay
 Herbal Life

Myth

Assert abundance and opportunity rather than scarcity and limitation as the natural state of affairs

Sacralize economic achievement and success as inherent in the universe

Define success and achievement in economic terms and individual fulfillment as the product of success and achievement

Contrast a past in which freedom and opportunity were plentiful with a present in which both are limited and declining as a result of excessive bureaucratization and governmental regulation

Contrast a past in which family and work were mutually supportive with a present in which workplace demands are eroding family life

Create a vision of a new institutional form that will restore freedom and opportunity, re-integrate work and family, create strong families and motivated workers, and return control of both work and family life to individuals

Sacralize the new institutional form as unique, offering economic salvationism

Link individual economic salvation to service and the collective good
 

Ritual

 Organize recruitment activities as conversion events

Create celebrative rituals at which economic success is exalted and those who have  achieved dramatic success are venerated

Create ongoing occasions at which motivation to succeed is reinforced and disseminate success narratives as motivators
 

Social Organization

Create an organizational form in which participants a free from centralized control and bureaucratic constraints